Tools
Idea Pitch — Outline vs Coach
The Idea Pitch tool lives in the Look & Listen phase, alongside Next Big Idea. It captures a positioning one-liner plus the six STRONG elements — Set the Frame, Tell the Story, Reveal the Intrigue, Offer the Prize, Nail the Hook, Get the Deal.
It ships with two Sandai actions that look similar but start from opposite ends: one drafts your pitch from scratch, the other improves the one you wrote. Both deliver their results the same way — as a proposal you review, with a per-field Apply so nothing touches your words until you say so.
Outline the pitch
Sandai drafts for you. Outline generates a first pass at each of the six STRONG elements, grounded in your project context — the problem, customer, idea, and why it matters. The draft arrives as a proposal: apply the elements you like, dismiss the rest.
Use it when you're staring at a blank pitch and want a strong first draft to react to.
Coach my pitch
Sandai improves what you wrote. Coach reviews your existing pitch — the one-liner and the six STRONG elements — and returns a ready-to-use improved version of each element that's weak or empty. Elements that are already strong are left out entirely, so the review panel shows exactly (and only) what needs work. Apply the improvements you agree with, field by field.
Use it when you already have a draft and want to sharpen it.
At a glance
| Outline the pitch | Coach my pitch | |
|---|---|---|
| What Sandai does | Drafts all six elements | Improves the weak or empty ones |
| Starting point | A blank (or thin) pitch | The pitch you wrote |
| What comes back | A full draft to review | Improved versions of just the weak elements |
| Your fields | Unchanged until you Apply | Unchanged until you Apply |
A common flow: Outline to get unstuck, edit the draft into your own voice, then Coach to pressure-test it before you share it.