Running experiments

Experiments are how you test your riskiest assumptions cheaply. Open Experiments from the board in the Adapt & Agree or Run & Register phase.

1. Frame the experiment

Start with your riskiest assumption (the "leap of faith") and turn it into a testable hypothesis:

If we [do X], then [measurable outcome] because [reason].

Stuck? Use Draft hypothesis with the Coach to turn a rough assumption into a sharp, testable statement. Then fill in:

• Measure — how and when you'll know.
• Expected behavior — what the user will actually do.
• Expected result — the minimum result to call the assumption true.

2. Run loops

When you start an experiment it moves to Running. Add a measurement for each reading — for example: "408 views; 71 visitors; 3 signups". Each reading is a "loop". Record as many as you need.

3. Conclude

When you have enough signal, Conclude the experiment with a result — Validated, Invalidated, or Inconclusive — and a short note on what you learned. That conclusion feeds your Learnings Matrix and the Next or Not? decision.